If you are living in the twenty-first century, and you have a smartphone with access to the internet, chances are that you have already been introduced to all types of Google Ads without you even realizing it.
Could you recall the last time you saw an advertisement for a mobile phone while reading about a brand you wanted to purchase? Or maybe you were looking for jackets, and a discount on a Google search resulted in you buying one immediately. These were nothing but Google Ads!
For a complete beginner, Google Ads may seem a little bit confusing, like any other uncharted territory, but once you know the nuances and details, it can open profitable avenues for your business.
Today, through this guide, you will get ample information that will help you understand Google Ads better.
1. Google Search Ads – Attract Prospects Looking for your Products
Google search ads are text advertisements on the search engine results pages (SERPs) on Google. Your ads may appear either on the top section above or below the organic search results. It targets the keywords used by the buyers to let them reach the service or products he/she requires.
2. Display Ads – Create Brand Awareness
Seeing something means assurance, which is why display ads are preferred when you want to convert a prospect into a buyer when they are not looking for it yet. Display ads target specific audiences and introduce your product or service to them. This way, you can easily reach more people who are likely to be interested in what you want to sell.
3. Video Ads – Show them what you sell
Show your target audience what service you provide; it is a good old advertising technique used to sell a product. Similarly, Google ads services provide you with the option of Video ads, and with 2 billion people accessing YouTube, chances are that your product will reach a larger audience by targeting your YouTube search results.
4. Shopping Ads – Reach the buyer who is ready to buy
What if a customer wants a product urgently and the only thing they care about is the price, title, brand name, and reviews? It might help to save the unnecessary time that they would otherwise spend on navigating the internet. And this is where Google ads agency provides you with the Shopping ads
5. App Ad Campaigns – Boost your App Installs
Google ads services allow you to promote it across its properties like Google Play, YouTube, Google Display Network, and Search. The advantage is that Google designs a customized ad for you.
Conclusion
Google Ads was previously known as Google Ad words; it is a service provided by Google to let people advertise their businesses on Google and its properties like Search, YouTube, and its entire network. It is a Pay-per-click (PPC) service where you need to pay for every impression of your advertisement on Google.
And this has undoubtedly changed online marketing completely. So, put on your best shoes and get in touch with us at Udify Technologies to make the most of Google ads to boost your business today!
